For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating
mobile photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP
and 16MP front cameras.
OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experiences to over 200 million young people
around the world.
OPPO Mobile Photography Technology
2012 – First Selfie Phone built-in beautifying feature.
With a 5-megapixel front camera and the first built-in beautifying feature, the Ulike 2 becomes a widely
popular selfie phone.
2013 – Find 7 Ultra-HD photo
Find 7 13 million pixel camera can output up to 50 million pixels into a film.
2014 – Motorized rotating camera
OPPO N3, the latest in its N series is unveiled, becomes the world’s first phone with a motorized rotating
2016 – IMX398 sensor
OPPO launches the R9s and the R9s Plus, with a ground breaking IMX398 sensor co-developed by OPPO and
Sony, and greatly improves low light photo shooting experience.
2017 – Dual Camera Zoom Technology
In February, OPPO attends Mobile World Congress 2017 in Barcelona and presents the world with the
breakthrough of 5x Dual Camera Zoom Technology on smartphones.
2017 – R11 Flagship image processor
OPPO and Qualcomm have made optimizations of the image signal processor with the Snapdragon 660, boasts
a faster focus speed than the earlier R9s model, with more vivid colors and also better photography
capabilities in low light.
To let our extraordinary users enjoy the beauty of technology
To become a healthier and sustainable enterprise
User-oriented, striving for perfection, result oriented